Suggest a Session at ProductCamp Amsterdam 2012
If you’d like to host a session at ProductCamp Amsterdam 2012, please add a short description below. Other people can vote, and on the event itself we can choose the most popular ones.
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Actionable metrics: what are you measuring for your product?
As emphasized in Lean Startup and Moneyball, focusing on actionable metrics, as opposed to traditional vanity metrics, is key in building feedback cycle and driving growth. What actionable metrics are you measuring for your product? What are the best practices in finding and measuring the right metrics? What impact did it make, both short- and long-term? Let's share our thoughts on this!
24 votes -
Product and UX - how do the roles overlap?
Who's designing the user experience in your organisation? Should product managers be wireframing, or should it be left to interaction designers and UX specialists? Let's explore how the two roles overlap and how PMs and UX designers work together best.
15 votes -
If design's no longer the killer differentiatior, what is it?
Apple learned us that design is important. All the innovative products of the last years included a great design and usability. Design became an essential part of every important company.
In a product world where design and technologies are standards, what is the new key differentiator for today's products?
Based on an article from Wired Magazine : http://www.wired.com/opinion/2012/09/so-if-designs-no-longer-the-killer-differentiator-what-is/
14 votes -
Client Lyfe cycle management is key to services: how to engage customers on the long term
In services that have a long lifecycle (financial services, internet/tv providers, telecommunications, education, etc.) avoiding churn and drop-outs is the key issue to ensure success. What can of actions can be done to make the client feel engaged with the brand/service on the long term? What are the ideal wrappers?
13 votes -
What distinguishes the top 1% of product managers from the top 10%?
There was a cool answer on Quora on this question: http://www.quora.com/Product-Management/What-distinguishes-the-top-1-of-product-managers-from-the-top-10
I think it would be fun to discuss whether we agree with these points, and if so, how to achieve them.
10 votes -
Service is the new marketing: kill your churn with real product & service quality
Enthising consumers with fancy or funny adds would get you into their wallets untill a few years ago. Now consumers can 'talk back'. Social media and internet provide consumers with quick information about your product and service quality. Does this mean there's only one way that will get you sustainable profits? Quality.
10 votes -
Customer journey plus 'no silos' equals great products
Silos are killing product development and customer centricity. How do you make them 'snap out of it?'
I have seen so many companies (banks, publishing houses) owning tens or even hundreds of great products where there is no synergie. Every product manager goes for selling their 'own' product. No one thinks about the 'offer' for the consumer.
6 votes -
If and what is the value of achieving product management certification?
ISPMA and AIPMM are e.g. bodies for certification. Other professions have longer established certification bodies.
Should we pursue certification?
What possible benefits can be achieved; within and outside the own organisation? career wise?3 votes -
B2B SaaS vendors and Big Data
Big Data is (still) a Big Hype, but not every product manager knows how Big Data can create tangible benefits for his or her clients. B2B SaaS vendors, who typically sell their services in a multi-tenant environment, are in fact sitting on a large amount of very relevant Big Data, being their own database. How do you unlock this treasure for your clients, wiithout compromising on security and confidentiality of client's data?
2 votes
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